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In this 2-session, role-play workshop, you will develop ideas for a new product or service, manage and lead brand plans and prepare recommendations, introduce promotional strategy, (including social media), establish competitive positioning and advantages, create packaging, a brand logo and a brand name, prepare a marketing plan, and present your ideas to a group. Presented by Rutgers Professor Sandy Becker. Registration is required. Must attend both sessions. For adults ages 21+.