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AUGUST 24, 2009
A scoop of history

I love ice cream.  In fact I love it so much that I have a small dish of it almost every night.  Bad habit, I know, which is why I buy light ice cream.  In my quest for light ice cream in many flavors, my favorite brand has proven to be Edy's.  This ice cream maker has many flavors of light ice cream, sherbet, and frozen yogurt and they actually all taste good!

This weekend I was picking up some ice cream (buy one, get one free) and found a flavor I had not seen before - Red, White & No More Blues.  It's a light vanilla ice cream with swirls of strawberry and blueberry.  Sounded good so I bought it. 

After bringing it home, I looked more carefully at the carton.  As you can see from the picture, the graphics are very patriotic and there's a small tag line reading, "Recovery never tasted so good."  Curiouser and curiouser.  Here's what Edy's website has to say:

At Edy's®, we have a history of lifting spirits. In 1929, we introduced a new flavor of ice cream to bring a smile to people during the dark days of the Great Depression. That flavor was Rocky Road. Now 80 years later, we’re at it again. To brighten the summer, Edy's is proud to unveil a new Slow Churned® Light Ice Cream Limited Edition Flavor: Red, White & No More Blues!

It seems that William Dreyer, founder of Edy's, added walnuts and marshmallow bits (by cutting them with his wife's sewing scissors) to chocolate ice cream.  Nowadays Rocky Road is made with almonds instead of walnuts but the idea is still the same.  It made me pause and think a bit.  I've eaten plenty of rocky road but never thought about how it might have been created or why it was called what it was.  It was a fun insight into history.

Now I don't know if Red, White & No More Blues! ice cream is going to bring about a great economic recovery for America but I do know it sure was tasty.  And nothing tastes better than ice cream on a hot summer day!

Add a comment  (4 comments) posted by MercedesT

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Comments

Chelsea said, on Aug. 24 at 2:09PM
Love this post! Ice cream fixes many bad days - mom's know this! Maybe enough to fix a whole bad economic year? Who knows!

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Rae said, on Aug. 24 at 4:08PM
So fabulous! I will be heading out to the store tomorrow to buy this yummy sounding gem. Great job on your ice cream research. I am happy to help the economy out by buying more ice cream (and then I will spur the economy on with a monthly gym membership!!)

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bas bleu said, on Aug. 27 at 10:36AM
Edy's ice cream has some of the best flavors!!!

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CarolK said, on Aug. 31 at 5:31PM
Yummy! My mom still sends me to the store to buy her Edy's; anything with nuts or brickle! Great post. I really enjoyed the historical angle. Would never have known any of this had you not done the research.

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