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JUNE 9, 2012
A Book We Love: Mindless Eating

Mindless Eating: Why We Eat More Than We Think by Brian Wansink.

An entertaining look at the psychology of food. Brian Wansink, director of the Cornell University Food and Brand Lab, writes about the decisions we make in choosing and eating our food. From his lab have come such experiments as how the size of your dinner plate affects how much food you serve up and eat, or how music and décor will influence eating habits. Knowing what makes us eat, what makes us enjoy food, and what causes our eating habits creates awareness. Being aware helps us make better decisions—or at least understand when we are going astray. While much of the book is devoted to explaining food decisions, some thought is given to specific ways we can change. Breaking bad habits into small parts, and addressing them a few at a time, will lead to slow but steady weight loss. Knowing how food is marketed can help us sidestep traps and create better dining environments.


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